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Encore Media Metrics Shortlisted for Econsultancy’s Innovation Awards 2012
Encore Selected in Two Categories for Innovation Awards Encore Media Metrics was selected from over 450 competitors in more than 19 categories as a nominee for Econsultancy’s 2012 Innovation Awards!...
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Conversion Paths vs. Full Attribution
Attribution is a hot topic! As marketers are shifting their focus to measurement and optimization, Attribution is rising to the top of the priority list for 2012. However, like many things,...
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It’s Hard to Solve Problems from an Ivory Tower
Today a colleague sent me a link to a new article on Attribution and media measurement with a request to share my thoughts. Written by a statistician, it was the latest in a series of published...
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Encore CEO To Present on Attribution at ad:tech San Francisco
Latham to present Beyond the Last Ad: Better Decisions Through Better Attribution Conversion reporting has become an everyday part of how campaigns are optimized. As digital budgets grow in size and...
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Ad-Tech Attribution Case Study
In April 2012 I presented a case study on Full-Funnel Attribution at the granddaddy of all industry conferences: Ad-Tech in San Francisco. I was honored to share the stage with Young-Bean Song, a...
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Takeaways: Display Ecosystem Panel Discussion
Last month I had the pleasure of moderating the Display Ecosystem panel (View the Video) at Rapleaf’s 2012 Personalization Summit. On my panel were experts from leading companies that represented...
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Demystifying Attribution: Which Approach is Best?
As published by Adotas 6/22/12 (view article) Digital media attribution is a hot topic, but it’s still a confusing concept for many. Given a lack of industry standards, and an ever-expanding list of...
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Crossing the Chasm: an Insider’s Perspective on Media Measurement
Back in 2005 I had a digital marketing agency and we were buying display ads, email sends and paid search for FedEx Kinko’s. I still remember the anxiety I felt when we presented results from our...
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Ad:tech NY Attribution Case Study
In November 2012, between a hurricane and a Nor-easter, I presented a case study on Full-Funnel Attribution at the one of the premier industry conferences: Ad:tech NYC. For the presentation I joined by...
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Inefficiencies of Exchange Traded Media
Encore’s latest POV on Inefficiencies of Exchange Traded Media was published by AdExchanger on January 21, 2014. You can read the article on AdExchanger or read the POV below. While exchange-traded...
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